3M Digital Signage: What is it?

When it comes to the future of messaging, all signs point to change. In the case of digital signage, the change is nothing short of revolutionary.

Digital signage is a broad term used to describe the integration of a variety of technologies, including software, that culminate in a single end result: a unique and powerful communications medium that provides unparalleled opportunities to capture your audience's attention, educate and inform, build brands, improve customer experience and drive sales.

What's that noise?

Buzz. Why all the noise about digital signage?

Start with the sheer impact of full-motion video and sound.

Include the advantages of rotating different message-loops in a single footprint.

Now add the flexibility to change messages easily and quickly.

Plus, you have comprehensive control over how, when and where your messages are delivered. And 3M Digital Signage proof-of-play and other monitoring features make it easy to verify that messages played and were properly displayed.

Because digital signage networks are largely automated and remotely controlled, you can launch a new communications campaign with zero courier costs, no on-site personnel requirements, and total security.

The results? Lower content production costs, improved message consistency and “compliance”, and faster time to market.

Compelling communications that connect.

The greatest strength of digital signage may lie in its immediacy.

Digital signage enables targeting messages to specific audiences via demographics, psychographics, time of day, geography, store zone, and other customer-defined business rules. It communicates your messages to your audience at critical junctures; in close proximity of the point-of-purchase or point of decision.

An engaging experience.

3M Digital Signage networks can also include interactive capabilities. What does that mean, exactly?

Touchscreens and other interactive devices enable your customer to fully engage in the communications experience, as well as providing valuable marketing data.

Imagine the power of one-to-one marketing, based on data comparing different locations, message effectiveness and/or digital signage interaction at different times of the day.

In retail settings, digital signage can serve as a "Virtual Sales Associate", an always-on product information resource for store employees, as well as an on-line sales/ordering tool - that's revenue contribution from another source on the sales floor.

Wait. There's more.

3M Digital Signage offers highly effective, proven Six Sigma consulting services that help facilitate measurable, attainable business results.

These services are designed to provide you with maximum reliability, outstanding performance, and management information systems you can use immediately to make informed decisions.

Why 3M Digital Signage?

What are you looking for in a partner? Reliability? Stability? Innovation?

At 3M Digital Signage, we provide digital signage solutions that make meeting your objectives easier, faster and more reliable.

And 3M Digital Signage offers something no one else can: a diverse scope of 3M products and services that work synergistically with our digital signage solutions. It isn't difficult to imagine combining 3M Digital Signage with 3M Scotchprint™ graphic solutions, MicroTouch™ touch screens, and Vikuiti™ rear projection films to create a distinctive, high-impact experience.

Few companies match 3M's 100-year track record for innovation and performance.

So, when it comes to investing in digital signage and software, look to 3M Digital Signage for the same type of progressive, practical solutions you've come to expect from a world leader.